The role of retailer branding strategies in Singapore Research Paper

The role of retailer deformitying strategies in Singapore - Research Paper Example crop and station are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product distinguishes it from its competitors, in the market, gives birth to Brand. Brand is conjugated with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a mail. This misbegottens that the attributes connectd with the product in terms of the characteristics of the product gives rise to smirch. A brand deals with the identity of the product, which enables it to be distinguished from other products (Finskud, 2009, p. 34). A product currently may mean a good with physical characteristics or service or intangible goods such as software or algorithm. Therefore, a product can be described as a p roduct, service or intangible good such as software that a firm produces and use it to generate income. Companies want Microsoft Corporation deal exclusively with software as their end product. Such software like Microsoft mogul 2010 is, therefore, a product of Microsoft Corporation. Brand deals specifically with the characters that distinguish the product in the market. It is the impression that surrounds the product. A brand can be categorized as a knock-down(prenominal) brand if it has several qualities or characters associated with strong brands (Finskud, 2009, p. 198)... Branding is vital in marketing because it enables the sales of all the companys range of products. The supremacy of many companies such as Coca Cola, Adidas and Nike among other brands are based on use of brand image creation. Therefore, companies must be ready to venture in branding to be able to touch success. Retailer branding in Singapore Retail branding is used by giant supermarkets in ensuring that th e product sales are improved and outpace competition from other supermarket. The success is based on the force to create a powerful strong brand. A strong brand is characterized by the ability to drive the shareholder value therefore, it is managed by brand marketers who ensure an active buy-in from all stakeholders. The brand is cute in financial terms and is classified as an asset to the company during the calculation of profits and issue (Finskud, 2009, p. 45). As part of the organization, it is viewed as a part of the organization and covers a variety of business dimension. Additionally, customers are ready to pay consistently a higher price for the brand while ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, values and personality. Association with the brand gives rise to loyalty to the brand. Additionally, customers are ready to pay consistently a higher price for the bra nd while ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, values and personality. Association with the brand gives rise to loyalty to the brand. Due to the above characteristics the brand becomes a hallmark protected by the firm and