Newtons Second Law Essay Example

Newtons Second Law Essay To confirm the relationship between the net force applied to a body and the bodys acceleration.Background:This experiment has two parts; Part A: How does the acceleration of a trolley change as you change the weight of the total mass on a mass holder supported by a pulley?; Part B: How does the acceleration of a trolley change as you change the weight of the total mass on the trolley itself?When the trolley is released, it accelerates to the right due to the mass on the mass holder, passing through two light gates. A scalar timer connected to each light gate records the time taken for a card mounted on the glider to pass through the light gate The time recorded at the two light gates is used to calculate 2 different speeds of the glider, and hence the acceleration of the glider may be found.Equipment: Trolley, 2 light gates, 2 scalar timers, masses, string, card, ruler, electric scalePart A:Data Collection:Mass of Weight (g)Time (s)Trial 1Trial 2Trial 3Trial 4LG1LG2LG1LG2LG1LG2LG1LG2 300.840.440.870.450.850.440.860.44400.620.330.640.320.630.320.620.32500.520.280.530.270.530.270.530.27600.450.240.460.240.460.240.460.24700.420.220.420.220.410.210.410.21800.390.200.390.200.390.200.390.20900.370.190.360.190.360.190.360.191000.340.170.340.180.340.170.340.181100.320.170.320.170.320.170.320.171200.300.160.300.160.300.160.300.16Constants:Mass of car 607.8 gDistance between light gate 1(LG1) to light gate 2 (LG2): 30 cmCard length: 17 cmData Processing:To convert the masses to forces we must do the following. Since the measurements are taken in grams we need to divide by 1000. This makes our measurements change to kilograms. After that we need to multiply by 9.8 because 1 kg is 9.8 N.Mass of Weight (g)Force (N)300.29400.39500.49600.59700.69800.78900.881000.981101.081201.18Since we have more than one trial for each mass, we need to find the average times for each mass.Average Times:Force (N)LG1 Time (s)LG2 Time (s)0.290.860.440.390.630.320.490.530.270.590.460.240.690.420. 220.780.390.200.880.360.190.980.340.181.080.320.171.180.300.16If then to calculate the velocity we will take the length of the card (17 cm) which is d, and divide it by the average times.Velocities:Force (N)LG1 Velocity (ms-1)LG2 Velocity (ms-1)0.290.200.380.390.270.530.490.320.620.590.370.710.690.410.790.780.440.850.880.470.890.980.500.971.080.531.001.180.571.06To calculate the acceleration we will need to use the following equation for motion:The next step is to make a (acceleration) the subject of the equationThis means that, where v is final velocity, u is initial velocity, and s is the distance traveled which is a fixed value of 30 cm (Distance between Light Gate 1 and Light Gate 2)Acceleration:Force (N)Acceleration (ms-2)0.290.180.390.340.490.480.590.610.690.760.780.890.880.970.981.161.081.201.181.35There is a linear relationship in this graph; this shows that the net force is directly proportional to the acceleration.Part B:Data Collection:Additional Mass of Cart (g)Time (s)T rial 1Trial 2Trial 3Trial 4LG1LG2LG1LG2LG1LG2LG1LG200.390.200.390.200.400.200.400.20500.420.210.430.220.420.210.430.221000.460.230.460.230.450.230.450.231500.490.250.500.250.490.250.490.252000.510.260.500.250.520.270.510.262500.540.280.550.280.540.280.550.283000.580.290.570.290.590.290.570.293500.610.310.610.310.610.310.610.314000.660.340.650.330.660.350.650.344500.790.390.780.390.800.400.780.38Constants:Mass of car: 407.7 gDistance between light gate 1(LG1) and light gate 2 (LG2): 30 cmCard length: 17 cmMass on Pulley: 50 gData Processing:Mass of Cart:To find the mass of the cart we need to add the initial mass of the cart to the additional mass added onto it. We also need to convert this number into kilograms.Additional Mass on Cart (g)Mass of Cart (g)Mass of Cart (kg)0407.70.4150457.70.46100507.70.51150557.70.56200607.70.61250657.70.66300707.70.71350757.70.76400807.70.81450857.70.86Since we have more than one trial for each mass, we need to find the average times for each mass.Av erage Times:Mass of Cart (kg)LG1 Time (s)LG2 Time (s)0.410.400.200.460.430.220.510.460.230.560.490.250.610.510.260.660.550.280.710.580.290.760.610.310.810.660.340.860.790.39If then to calculate the velocity we will take the length of the card (17 cm) which is d, and divide it by the average times.Velocities:Mass of Cart (kg)LG1 Velocity (ms-1)LG2 Velocity (ms-1)0.410.430.850.460.400.790.510.370.740.560.350.680.610.330.650.660.310.610.710.290.590.760.280.550.810.260.500.860.220.44To calculate the acceleration we will need to use the following equation for motion:The next step is to make a (acceleration) the subject of the equationThis means that, where v is final velocity, u is initial velocity, and s is the distance traveled which is a fixed value of 30 cm (Distance between Light Gate 1 and Light Gate 2)Acceleration:Mass of Cart (kg)Acceleration (ms-2)0.410.900.460.770.510.680.560.570.610.520.660.460.710.440.760.370.810.300.860.24Since we are getting a hyperbola shape in the graph, we will try to graph Mass of Cart vs. Acceleration-1 to get a linear relationship.I think that the last two points are outliers and they have been subject to lots of error. This is why I will draw the graph again without including them in the trend line.These graphs show that the mass of the cart is inversely or indirectly proportional to the acceleration. This means that the mass of the cart is directly proportional to the inverse of the acceleration.Conclusion and Evaluation:Figure 1Figure 2The aim of this lab is to confirm the relationship between the net force applied to a body and the bodys acceleration. The experiment has two parts: Part As aim is to see how the net force applied to a body affects the acceleration and Part Bs aim is to see what happens to the acceleration as you increase the mass of the cart.Obviously, the higher the net force on a body, the larger its acceleration. This is the obvious thing we found out from part a. In part B we found out that as the mass of the cart increased, its acceleration decreased. This is where the errors come in.This experiment was designed in a way the friction would be very minute or inexistent. The first set-up is using an air track; this allows the vehicle to move freely without friction due to a cushion of air being blown through the air track. The second set-up is using a friction compensated runway; this runway cancels out the effect of friction. However, our set-up included friction; this means that our results are distorted. The other thing is that all the values for the acceleration are lower than the actual value. This is because of Friction; all these calculations neglect the effect of friction. Friction makes a body move slower, slow moving bodies have a large inertia, so all the values of Mass are larger than the actual value.Assume there are two bodies, body A and body B. They are traveling on different surfaces but are pushed with the same force. Body A has a smaller net force than body B; there fore you assume that Body A has a larger mass than Body B or Body B has a larger acceleration than Body A. What if I told you that this is not the case? Maybe Body A and Body B have the same mass, what would you think? It would be logical to think that there are other forces acting on the system, Friction. Body A is traveling on a wooden surface (friction is present), Body B is traveling on a slippery, frictionless surface (friction is not present). So Body A doesnt have a larger mass than Body B, its just the surfaces that make us think so. This is the same here; these calculations assumed that friction was something else, which is why there are absurd numbers.If then imagine that a tension force of 1 N is acting on a body which is accelerating a 5 meters per second squared. and and This means the mass of the body equals 0.2 kilograms. What is happening in our situation is that our acceleration is smaller than it should be due to the other forces acting on the cart, like friction a nd air resistance. For example, instead of 5 ms-2 it is 4ms-2. This causes for there to be an error in our calculations.and and . This means the mass of the body is 0.25 kilograms- but its not. This value is larger than the real value, and this is exactly what is happening to us.The same problem exists in Part B. The net force is always less than the real value, 0.49 N. This is due to the other forces acting on the body like friction and air resistance., in part B the net force is always constant and the mass and acceleration are always changing. Since the acceleration is going to be smaller than it should be (due to the other forces acting on the body) the net force will also be smaller than it should be.The other problem with including friction comes in part B. When you add weights on the cart, you increase the force of gravity acting on the cart and the force of normal reaction acting on the cart (Figure 2). But, as you increase the mass of the cart you push the cart and make it come closer to the surface it is in contact with. This increases the force of friction and makes is increase as you increase the mass of the cart.The other (smaller) errors in our lab were the following. Firstly, the way we released the weight that would pull the cart was different each time, there is no way of keeping that the same no matter how hard we try. Secondly, we drew a line that shows where we are supposed to release the cart; the cart will never be in the same position as it was the first time we released it. Finally, we did this lab in two sittings, this means the environment changed and we had to make some adjustments, this affected the accuracy of our lab.To ensure the accuracy of our lab we did many things. Firstly, we measured the distance between the light gates more than one and between trials. Secondly, we made sure that the light gates were placed parallel to the edge of the counter. Also, we drew a line that would show us where we should release the cart. Next, we did four trials instead of three or one trial. We weighed the cart more than once and we measured the length of the card more than once as well. Finally, we tried to keep the lab as accurate as possible by doing the same jobs each time because everybody does their own job in their own way and if that way was kept constant than our results would be more accurate.Next time, we will use a different set-up, preferably with an air-track and a very streamlined glider. We will take even more accurate measurements so that our data would be even more accurate than it is. We will make sure we are releasing the cart from the same place each time, even if it means we need to use a magnifying glass. We will also try to do this lab in one sitting. Finally, we will try to come up with a way in which we will release the cart so that it would be the same each time.

Free Essays on Ethics and Darwinism

ETHICS AND DARWINISM [PART I] by Trevor Major, M.Sc., M.A. Charles Darwin never lived to enjoy the popularity of his own theory. It would take another few decades for â€Å"descent by modification† to dominate the biological sciences. Certainly, he won some important victories. The Origin of Species (1859) gave impetus to the growing naturalism of the day. It devastated the prevailing religious dogma of species fixity, and thus undermined ecclesiastical authority on scientific matters. This success attracted a host of social and political reformers who wished to attack the conservative influence of the Anglican church. If evolution could challenge the status quo in science, then perhaps it could challenge the status quo in fields as far flung as law, economics, social policy, and ethics. Yet Darwin, who shared the reformers’ liberal leanings, saw no application of his theory outside biology. The willingness to appropriate evolution, and the motivations behind it, has changed little in the last hundred years. Darwinism continues to attract an enthusiastic bevy of supporters who see the work of natural selection in every part of the Universe, from physics to psychology, and from genes to human culture. As I hope to show in this article, the attempt to derive ethics from Darwinism is flawed fundamentally, and the implications certainly are not consistent with a Christian world view. Also, I would like to look at a relatively new idea that attempts to extend biology into the realm of sociology via an extremely bad analogy. Darwin, it seems, was right to be suspicious: even he would not condone the subjecting of all human endeavor to the workings of natural selection. SOCIAL DARWINISM The Obsession with Progress It is easy to underestimate the social and historical context in which Darwin operated. This is not to say, in the spirit of relativism, that natural selection, like any theory of science, is true only for a cert... Free Essays on Ethics and Darwinism Free Essays on Ethics and Darwinism ETHICS AND DARWINISM [PART I] by Trevor Major, M.Sc., M.A. Charles Darwin never lived to enjoy the popularity of his own theory. It would take another few decades for â€Å"descent by modification† to dominate the biological sciences. Certainly, he won some important victories. The Origin of Species (1859) gave impetus to the growing naturalism of the day. It devastated the prevailing religious dogma of species fixity, and thus undermined ecclesiastical authority on scientific matters. This success attracted a host of social and political reformers who wished to attack the conservative influence of the Anglican church. If evolution could challenge the status quo in science, then perhaps it could challenge the status quo in fields as far flung as law, economics, social policy, and ethics. Yet Darwin, who shared the reformers’ liberal leanings, saw no application of his theory outside biology. The willingness to appropriate evolution, and the motivations behind it, has changed little in the last hundred years. Darwinism continues to attract an enthusiastic bevy of supporters who see the work of natural selection in every part of the Universe, from physics to psychology, and from genes to human culture. As I hope to show in this article, the attempt to derive ethics from Darwinism is flawed fundamentally, and the implications certainly are not consistent with a Christian world view. Also, I would like to look at a relatively new idea that attempts to extend biology into the realm of sociology via an extremely bad analogy. Darwin, it seems, was right to be suspicious: even he would not condone the subjecting of all human endeavor to the workings of natural selection. SOCIAL DARWINISM The Obsession with Progress It is easy to underestimate the social and historical context in which Darwin operated. This is not to say, in the spirit of relativism, that natural selection, like any theory of science, is true only for a cert...

Topic in Instruction Essay Example | Topics and Well Written Essays - 750 words - 2

Topic in Instruction - Essay Example In order to do this kind of advertising practices cowgirl has to link their company website to the mentioned search engines. The behavior of consumer is changing rapidly in this modern era of globalization. After the Second World War due to globalization the attraction of people is changing towards the advanced technology. Moreover by the website advertising strategy company can target a mass number of customers. This strategy will lower the advertising cost of the products of cowgirl chocolate as the company has to invest lees in this total page of commercial than the print media marketing (Ferrell and Hartline, 2010, p.153). The real fact is that many customers are linked by the internet while the readers of magazines are in limited numbers. In terms of product packaging strategy, company need not look for the creativity or artistic to pack the products. The quality of food product can do the appropriate market segmentation. Cowgirl chocolate should look for the suppliers who will supply the packaging raw material at a lower price. These two aspects can increase the profitability of the organization. Demand-based Pricing The major competency of cowgirl chocolate is that they launched chocolate products with a kick of little spiciness. Moreover the strategy will help cowgirl chocolate to expand their business market by creating various products that can attract the people of both old and new generation. It has seen from the case that their specialty regarding all the food products is on the top but people tend to buy the low price chocolate products than the expensive one. Due to different pricing of different products, customer can actually go for the better priced product. The new products like sweet chocolates are being used to appeal people to buy the products. As a result people can go for the sweet chocolates than the others due to variety of price level. When a product has higher demand then it is easy to decide when and how to increase the price of the product but when a product’s demand is decreasing then it is a tough task to do the pricing of that particular product (Stretton, 1999, p.153). They can take some strategies like customer feedback which can help cowgirl chocolates to do the market segmentation and the pricing strategies. Competition-based Pricing There are very few chocolate companies who are competitor of cowgirl chocolate. Cowgirl chocolate competes with the competitors to achieve the self-space at various retail outlets. In order to discuss the merits of competition-based pricing it is very much necessary to find who the competitors of the company are and what are the competitive advantages the company has? The advantage as well as the limitation of cowgirl chocolate has the pricing strategy due to various product lines. Cowgirl chocolate is facing the major competition from the sweet chocolate producing companies. The competitive advantages of cowgirl chocolate are attractive packaging and exceptional ta ste of products. Answer 2 Merlyn took an attempt to place her chocolates in the retail houses and got success by this attempt. However, the problem arises when cowgirl chocolate was unable to cut down the operational cost. As per as pricing, Cowgirl chocolate may consider four pricing strategies such as Promotional Pricing, Demand-based Pricing, Premium Pricing and Price lining. Cowgirl chocolate has adopted demand based pricing strategy as per different products. They

The Social and Academic Impacts on Children with Disabilities who are Essay

The Social and Academic Impacts on Children with Disabilities who are Receiving Inclusion in Schools - Essay Example One of the initiatives of the No Child Left Behind initiative, as well as other educational initiatives that have been mooted in recent times, is to include children with disabilities into integrated classrooms, together with normal children. The Individuals with Disabilities Act of 1990 was passed to guarantee equal access to education for children with disabilities. (Motwani, 2007). While the move towards inclusion is a recent trend, the debate on the merits and demerits of educational inclusion have been continuing for decades. This study proposes to undertake a literature review on inclusion in schools and to examine the ramifications of inclusion for disabled children, in order to assess its relative efficacy. This study is purely a literature review and will not support its findings with empirical data gleaned from individual participants. The focus of this research effort is to gain a general idea of the relative merits and demerits of inclusion and its potential or the lack thereof, in affecting the well being and successful integration of disabled students. Since the incidence of disability among students is becoming more widespread, this study is important because it examines one aspect of educational reform that could be effectively used for the benefit of these students, in order to integrate them as productive members of society. The lack of empirical support for this study is one of its limitations. Moreover, this study confines itself to studies that have been carried out after the period of 1996, although some prior material is also examined. The focus of this research effort is on the current findings in the literature and how best it can demonstrate the progress sand efficacy of inclusion. The findings in this study support the conclusion that there is a greater amount of research required into the merits and demerits of inclusion, in terms of ethnographic studies on disabled students. However, the literature review does

Self Disclosure Essay Example | Topics and Well Written Essays - 750 words

Self Disclosure - Essay Example Self disclosure is a major decision on the part of the personal as its sharing is liable to make the person vulnerable. There are different types of situation that may warrant self disclosure of confidential information. According to Fisher, an eminent psychologist, 'Pick someone you can trust... Try to gain enough understanding and objectivity that you can then develop a strategy for further disclosure" (Fisher, 1994). The most important is the sharing of intimate details of one's personal health and family history with the physician or doctors or counselors who need the information to diagnose the medical illness. Patients afflicted with HIV/AIDS, mental illnesses, substance abuse and other sexual diseases, generally do not prefer to share this information with heir friends and relatives for fear of being treated as social pariahs. The social stigmas attached with the diseases makes people wary of sharing this vital information which is not only dangerous for the person concerned b ut it also threatens the well being of the people associated with it. It is therefore, important that such people disclose this information with their friends so that both of them can take appropriate precautions while maintaining their relationship. Another area where self disclosure becomes important is the marriage or part... But it is equally true that self disclosure is not risk proof and may become counter productive and adversely effect the relations. But overall, self disclosure, within the marital relationship, is considered to be a bonding factor and encourages trust building that helps overcome their differences. The advent of internet has redefined the communication and has become one the most powerful tools of information. While easy access to information through internet has been hailed as the most radical process of dissemination of information, the lack of effective control over the same has become a cause of great concern with the increasing cases of variety of cyber crimes. Identity theft and identity fraud are cyber crimes that have serious repercussions on the society as people's identity and their confidential information is used by the cyber criminal to committed different types of illegal activities. Hence, discretion is self disclosure is advisable. Conclusion One can therefore conclude that self disclosure that leads to sharing of personal information amongst the friends and acquaintances is not always a straight option and might involve huge adverse ramifications for the person. The self disclosure of confidential information makes people susceptible to blackmail by vested interests and people must use their discretion and divulge information that is necessary and pertains to the issue in question. Reference Fisher, D. (1994). A psychiatrist's gradual disclosure. New York State, Office of Mental Health, OMH News, 6(9), 16. Available from: [Accessed 19 February,

Early Years Education and Children With Disabilities

Early Years Education and Children With Disabilities Partnership and Participation e.g. Sure Start or Direct payment Introduction The Local Government Act of 2000 requires all local authorities to consult with all other appropriate bodies when they are considering strategies for education and care in the community. This attitude to service provision is termed partnership. The Local Authority may call on representatives from service providers, businesses, the voluntary sector, and community groups, as they see fit in order to provide a joined-up approach to care in the community. This approach applies to health services, community and social care services, job centres and education. Such local strategic partnership should also involve, and take on board the views of, people in the community. Partnerships that are formed in areas where social deprivation, social exclusion and health inequalities exist will need to find ways of addressing such problems within that community.[1] Participation refers to the part played by individuals in a community in decision making within local partnerships. Numbers of Government departments, voluntary sector organisations, and community groups are in agreement that children and young people should have more involvement in decision making, in this way they participate in the plans for their future. It is envisaged that such participation will lead to change that benefits young people and the wider community.[2] The Children and Young People’s Participation Project (CHYPP) believes that involving young people in the decision process will only be achieved through effective partnership working.[3] Partnership, as already outlined, and incorporated in the Sure Start initiative means that the information on a child and its family will be shared with other professionals. The Children’s Trust Phase 1 report found that some professionals were concerned about information sharing because of data security. Parents, howev er, were in favour of greater co-operation between agencies and of information sharing providing the security of data was protected. This paper will assess Government discourses of partnership and participation by looking at the inclusion of children with disabilities in the early years sector and whether this is best achieved through initiatives such as Surestart or through Direct Payments. The early years of a child’s life are the most important in terms of their general well being, their emotional and social development, and their physical, intellectual and emotional growth. A very high proportion of what children learn takes place in the first five to seven years of life. Children, whether or not they have disabilities, develop at different rates. What happens in the home is extremely important to development in early childhood. There is also a growing perception that this is a time when children are most open to high quality care and learning experiences. In light of this Government have developed policy for the early years that aims to provide a full and comprehensive range of services for the very young. In line with its initiatives on social inclusion the Government also encourages a more integrated approach to services for children with disabilities or other special needs. In 1999 Early Years Development and Childcare Partnerships were set up in each local authority to promote the expansion of early years education. Delivery of services was to be co-ordinated through Sure Start, local authorities and voluntary organisations. The Government introduced Sure Start Children’s centres in the most deprived areas. These were designed to combine nursery provision, employment information and family support on one site. The Sure Start Children’s Centre programme is based on the concept that providing integrated education, care, family support and health services are key factors in determining good outcomes for children and their parents. The concept itself is not a new one. Sure Start Children’s Centres are about building on existing good practice, rather than starting afresh.[4] At Sure Start Centres under the new regulations parents will be able to access all the information they need and will be able to participate in the decisions that affect them and their children. However, the plan to introduce multi-agency working throughout childhood and to document young people’s progress from early years on into the workforce suggests increasing government control of people’s lives. The document Every Child Matters pledges an overhaul of the early years sector and more and better provision.[5] These policies were introduced in an attempt to encourage greater participation and combat social exclusion, however it is Billington’s (2000) contention that current practice tends to pathologise rather than celebrate and incorporate difference. Power relations that are reproduced in the everyday processes of social interaction which are generated by governments and institutions need to be resisted as they tend to support the pathologising of difference. In November 2005 the first piece of legislation relating to early years provision the Childcare Bill was introduced in Parliament. Under this Bill parent’s expectation of high quality childcare and children’s services for the under fives will become enshrined in law. The Bill aims to achieve greater user participation and give the parents of children with disabilities more say in the provision of care. Nutbrown (2004) suggests that the multitude of early years policy developments in the UK in recent years have had an impact on the effective inclusion of children with disabilities or other special educational needs into pre-school settings. Under the 1970 Chronically Sick and Disabled Persons Act social services have a duty to find out who are the people with disabilities, how many there are in their area and what help it can give people. It also has a duty to publish details of its services and to inform clients of their rights in relation to such services.[6] The 1995 DDA covers everyone with a mental or physical disability. The needs of disabled children are also covered by legislation relating to special educational needs (sen) as identified in the 1996 Education Act. All LEAs and educational settings have duties under this act. SEN duties are integrated with the duties defined in the DDA which focuses on the removal of barriers, increased access and prevention of discrimination. The 1996 Education Act specifies that all those professionals involved with the needs of a child are required to provide advice to LEAs so that they can make decisions about a child’s educational needs and placement. The Act states that Disabled children should not be treated less favourably than other children. Adjustments should be made to accommodate disabled children in the setting Increase access to the physical environment The curriculum must be accessible to disabled children Integrated partnership working to ensure continuity for disabled children Regular review of policies and practice to anticipate and address barriers for disabled children. Despite such legislation not all childcare centres are equipped to deal with the needs of children with disabilities and numbers of them do not have sufficient funding for a designated SENCO to address the needs of such children. Government claim that the new Childcare Bill means that parents will be able to choose the services that best suit their needs. They will be able to access services provided through Surestart Centres even though they may not live an area covered by Surestart. Under the terms of the Bill all Local Authorities must: improve the well-being of young children and reduce inequalities in relation to Being healthy physical and mental health and emotional well-being Staying safe protection from harm and neglect Enjoying and achieving education, training and recreation Making a positive contribution to society support for the vulnerable and positive outlooks Social and economic well-being parents in employment Integrated early childhood services must include Early years provision (integrated childcare and early education) Social services Relevant health services e.g. health visitors, ante-natal, post-natal care Services provided by Jobcentre Plus to assist parents to obtain work Information services (under the revised duty in clause 12) (Every Child Matters: Childcare Bill 2005:2). The Bill promises to put early childhood education at the centre of Local Authority Activity. Targeted Surestart funding will be used so that child centres can be sustained for the long term. Thus giving more resources to local communities to tailor these services to meet the needs of local people. The Bill states that Local Authorities will need to have specific regard for the childcare element of Working Tax Credit and for childcare that is suitable for disabled children (Childcare Bill, 2005:4). The Authority will need to review the childcare needs of everyone in their area while paying particular attention to the needs of those families who may have a child with disabilities. The Government is determined, through its introduction of Childcare Trusts, to encourage greater participation of families and young people in the decision making process. Under the Health and Social Care Act 2001, following assessment parents of children with disabilities are entitled to direct payments in lieu of social services in an attempt to give them greater choice and flexibility in the care of their children. In 2003 parents of children with special needs were issued with a guidance booklet on how to get the best value in care and services and how to interview and employ carers themselves. Families with disabled children would also be entitled to a key worker so that they have one point of contact for information regarding their entitlement and choice of care. Government guidelines recommend that the best way of using Direct Payments should be decided by Local Authority Partnership schemes and participating users who would then draw up a plan that best suited their local needs. The Guidelines also recommend that Authorities produce promotional material with respect to the benefits of using Direct Payments. Parents who have children with disabi lities and who use direct payments to access services are still entitled to regular assessments of their situation by the Local Authority. Conclusion Recent policy making encourages partnership between organisations and greater participation of service users in decision making. At the same time such policies might be viewed by some social workers as just another form of social control where Government and other agencies seek control over people’s lives from the cradle to the grave. Although Government are providing more childcare and more inclusive measures for those families who may have children with disabilities, and this is to be applauded, other aspects of this policy making may result in the exclusion of those who most need help. While the Government maintains (Direct Payments Guidelines 2003) that people will have a choice whether to receive Direct payments or to access care through social services, at the same time it is incumbent on Local Authorities to increase the number of people in receipt of Direct Payment and this will be monitored by the Government. It is arguably the case that Direct Payments are just another move in the process of dismantling welfare provision in this country. Monitory Local Authorities in this way is usually a result of budgetary concerns and so it seems fair to postulate the Government are cutting costs under the banner of providing greater choice. References http://www.surestart.gov.uk/surestartservices/settings/surestartchildrenscentres/ http://66.102.9.104/search?q=cache:PV4FziMsekYJ:www.rcu.gov.uk/articles/news/everychildmatters.pdf+every+child+mattershl=en http://www.after16.org.uk/pages/law5.html http://www.odpm.gov.uk/index.asp?id=1133744 http://www.participationworks.org.uk/Categories/Findoutabouttheimpactofparticipation/tabid/76/Default.aspx Billington, T. 2000 Separating, Losing and Excluding Children: Narratives of Difference New York, Routledge. Nutbrown, C. 2004 ed. Research Studies in Early Childhood Education London, Trentham Books 1 [1] http://www.odpm.gov.uk/index.asp?id=1133744 [2] http://www.participationworks.org.uk/Categories/Findoutabouttheimpactofparticipation/tabid/76/Default.aspx [3] http://www.participationworks.org.uk/AboutParticipationWorks/tabid/58/Default.aspx [4] http://www.surestart.gov.uk/surestartservices/settings/surestartchildrenscentres/ [5] http://66.102.9.104/search?q=cache:PV4FziMsekYJ:www.rcu.gov.uk/articles/news/everychildmatters.pdf+every+child+mattershl=en [6] http://www.after16.org.uk/pages/law5.html

Services Marketing Integrating Customer Focus Across the Firm

services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4)  In the simplest terms, _____ are deeds, processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4)  The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty: Easy 3. (p. 4)  When Heather goes to the local gym, she has a personal trainer who helps make sure she is using the equipment correctly.The personal trainer is an example of a(n):   A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty: Easy 4. (p. 4)  Many people when they go on vacation are choosing to leave their dogs in posh pet resorts that offer a variety of activities for the dogs, such as swimming pool frolics, nature walks and hayrides. Dog owners are paying $17 per nig ht for basic boarding at the pet resorts and up to an additional $20 for the other activities, which would be collectively classified as:   A. Goods B. Values C. Services D. Satisficers E. Attributes Difficulty: Easy 5. (p. )  _____ is a key determinant of whether a product offering should be classified as a product or a service. A. Physicality B. Audience passivity C. Tangibility D. Perception E. Abstraction Difficulty: Easy 6. (p. 4)  Which of the following is an intangible component of a car repair shop? A. Replacement parts B. Employee uniforms C. Barrel for storing recyclable motor oil D. The training the mechanic has received E. Customer waiting area Difficulty: Easy 7. (p. 4)  Which of the following is an example of a tangible component provided by a hotel? A. Wake-up call B. Guest rooms C. Room service D. Express check-out E.Guaranteed reservations Difficulty: Easy 8. (p. 3, 11)  Which of the following is NOT an example of a service business? A. Amusement park B. H otel C. Bank D. Department store E. Soft drink bottler Difficulty: Easy 9. (p. 17)  Extron Electronics makes coaxial cables for connecting computers to all types of peripheral devices like printers, modems and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed.Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. Orders are shipped within 48-hours of receipt. If a customer is not completely satisfied with his or her order, Extron has a 100 percent satisfaction guaranteed return policy. Which of the following trends that has influenced the development of services marketing concepts and strategies as illus trated by Extron's focus on customer service? A. The increasing importance of service industries to the U.S. and world economies B. The increase of government regulation of service industries C. The growth in information-based technology D. Increased competition in professional services E. Manufacturing firms are placing increased emphasis on providing services Difficulty: Moderate 10. (p. 7)  Which of the following trends has directly influenced the development of services marketing concepts and strategies? A. The decreasing importance of service industries to the U. S. and world economies B. The growth in information-based technology C. Decreased competition in professional services D.The fact that manufacturing firms are placing increased emphasis on providing services E. None of the above Difficulty: Moderate 11. (p. 8)  On his way to work today, Terry saw a billboard for a physician's group that specialized in vascular surgery. In his local newspaper there was a full-page a d for a medical clinic that performed similar surgery. Then in his mail, he got a brochure from yet another medical clinic asking him if he wanted to get rid of ugly varicose veins. Which trend that influenced the development of services marketing concepts and strategies is illustrated here?A. The increasing importance of service industries to the U. S. and world economies B. The increase of government regulation of professional service industries C. The growth in database marketing D. Increased competition in professional services E. Professional firms are placing increased emphasis on providing services Difficulty: Easy 12. (p. 10)  Which of the following statements about services is true? A. A service economy produces services at the expense of other sectors B. Service jobs are low paying and menial C. Service production is labor intensive and low in productivity D.Service is a necessary evil for manufacturing firms E. The skills needed for managing services differ from those u sed for managing manufacturing businesses Difficulty: Easy 13. (p. 14)  Without good mailing lists, businesses cannot engage in effective direct-marketing advertising. On average 20 percent of the U. S. population moves annually. Return Path is a company that provides changes of addresses to businesses. It takes a business's mailing list, compares it to address changes that it gathers daily in its database and makes any necessary corrections.Return Path is a part of which trend in the services marketing industry? A. The increasing importance of service industries to the U. S. and world economies B. The decrease of human interaction as a result of widespread use of technology-based services C. The growth in the use of technology-based services D. Increased competition in the direct-mail industry E. The fact that direct marketing firms are placing increased emphasis on providing services Difficulty: Easy 14. (p. 14)  Garrett and Hugh were having breakfast when they decided they wa nted to have pizza and watch a video that night.Garrett turned on her computer, brought up the site of a local video store and ordered the movie Cold Mountain to be delivered to her doorstep at 7 p. m. Next she logged on to her favorite pizza restaurant's Web site and ordered a large pepperoni pizza and a bottle of her favorite soda to be delivered at 6:45 p. m. Garrett and Hugh enjoyed their evening. The next morning the video store had someone pick up their tape at Hugh's office. Which trend that influenced the development of services marketing is illustrated here? A. The increasing importance of service industries to the U. S. nd world economies B. The decrease of human interaction as a result of widespread use of technology-based services C. The growth in the use of technology-based services D. Increased competition in the entertainment industry E. The fact that manufacturing firms are placing increased emphasis on providing services Difficulty: Easy 15. (p. 30)  Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining? A. Technology-based services, which are superior to human-based services, are not being implemented enough B.Services are leveling the playing field and consistently trying to offer the same level of service to every customer C. Companies are decreasing their reliance on self-service and increasing the use of human interaction in the performance of services D. Customer expectations are higher because of the excellent service they receive from some companies E. Even though it is Easy to provide consistent, high-quality service, many companies do not want to do it Difficulty: Moderate 16. (p. 30)  Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining?A. Increasing use of technology is perceived by many customers as less service because there is no human interaction B. Companies provide unclear tactics for customers to follow when dealing with service providers C. Delivering consistent, high-quality service becomes routine D. Customers have no concept of what conditions produce to quality service E. Too many talented employees are left mired in front-end jobs that do not challenge them Difficulty: Moderate 17. (p. 15)  Which of the following statements about how technology has positively influenced service is true? A.Technology provides vehicles for delivering existing services in more accessible, convenient, productive ways B. Technology facilitates basic customer service functions C. Technology facilitates transactions by offering a direct vehicle for making purchases D. Technology provides an Easy way for customers to learn and do research about products and companies E. All of the above statements about how technology has influenced service are true Difficulty: Easy 18. (p. 14)  Which of the following statements describes how consumers and employees are responding to technology-based services? A.Services can readily calm fears that privacy may be sacrificed if technology is used B. An infusion of technology can lead to an increase in human interaction C. The payback for investments in technology is a certainty D. Employees are often reluctant to integrate technology into their work lives E. All of the above statements describe how consumers and employees are responding to technology-based services Difficulty: Easy 19. (p. 20)  The most basic and universally cited, difference between goods and services is:   A. Heterogeneity B. Perishability C. Intangibility D. Comparability E. DivisibilityDifficulty: Easy 20. (p. 20)  The characteristic of a service that means that it cannot be seen, felt, tasted or touched is:   A. Intangibility B. Heterogeneity C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 21. (p. 20)  On a recent visit to The Home Depot store, a sales associate greeted Gigi when she entered the store, helped her locate the items she needed to repair her gutters and suggested how she could prevent gutter problems in the future. The assistance provided by the sales associate illustrates the ______ of services. A. Intangibility B. Comparability C. Divisibility D. PerishabilityE. Compatibility Difficulty: Easy 22. (p. 20)  In India weddings are timed to occur when Venus is in the ascendant and Jupiter is strong. This day is deemed lucky. In 2005, almost 15, 000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. The service provided by the astrologers is an excellent illustration of the _____ of services. A. Intangibility B. Comparability C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 23. (p. 20)  Last November, Andrew and Jana went to talk to a wedding consultant about planning their June wedding.The consultant congratulated them on thinking ahead and then began to ask th em questions about what kind of wedding they wanted. She gave them a book that contained all the information they needed to plan a memorable wedding. They met with the consultant regularly to talk about how the plans were coming and made more decisions with her help. The consultant helped them with everything from invitations to wedding reception favors. She even went with Jana to select her wedding gown and her bridesmaids' gowns. The sort of assistance provided by the wedding consultant illustrates the _____ of services. A. IntangibilityB. Comparability C. Divisibility D. Perishability E. Compatibility Difficulty: Easy 24. (p. 21)  Which of the following statements describes a marketing implication that results from the intangibility of services? A. Customers participate in and affect the transaction B. Service quality depends on many uncontrollable factors C. Services can be readily communicated D. There is no sure knowledge that the service delivered matches what was planned a nd promoted E. Services cannot be inventoried Difficulty: Easy 25. (p. 21)  The characteristic of a service that refers to differences in employees' performances is:   A.Intangibility B. Heterogeneity C. Divisibility D. Perishability E. Simultaneous production and consumption Difficulty: Easy 26. (p. 21)  The first time Terry brought his car to Auto Lube to have the oil changed he was very satisfied with the service. The service manager consulted him several times while his car was being serviced, asked him if there were any problems with the car, recommended when additional services should be performed and answered questions directly and politely. However, when Terry went back to Auto Lube after three months to have his oil changed again, he was not satisfied with the service.The manager spoke to him only when he arrived and when he paid his bill. In addition, the manager was impatient and unfriendly during the interaction. Terry's experience at Auto Lube illustrates the ____ _ of services. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Divisibility Difficulty: Easy 27. (p. 21)  The first time Alexis went to take golf lessons, she had a golf pro who was very patient with her and who was able to pinpoint what she was doing wrong without making her feel uncoordinated. Her second golf lesson was not nearly as helpful.The golf pro who gave the lesson wanted Alexis to watch what he was doing and imitate his swing. He was unable to verbalize his instructions. Alexis's experience with the two golf instructors illustrates the _____ of service. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Divisibility Difficulty: Easy 28. (p. 21)  Two roommates both registered for an introduction to business class. At midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. The other roommate had a charismatic teacher and loo ked forward to going to class.This heterogeneity of instruction demonstrates:   A. How difficult it is to synchronize supply and demand with service B. That customer service depends on employee actions C. How customers affect each other D. The fact services cannot be readily communicated or displayed E. Why services cannot be inventoried Difficulty: Easy 29. (p. 21)  Weddings have always been lavish in India. Vandana Mohan is New Delhi's most successful wedding planner. The average New Delhi middle-class wedding in 2005 cost $20,000 with one recent wedding costing more than $10 million.Because budgets vary as do the desires to show off one's ability to engage in conspicuous consumption, Vandana Mohan sometimes finds it difficult to maintain his reputation for lavish and beautiful weddings. The problems associated with the planning of weddings illustrate the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishabili ty E. Intangibility Difficulty: Easy 30. (p. 21)  Parents everywhere are very busy and often cannot spend time with their children.In the Netherlands, children who want a bedtime story can call the telephone service and request to listen to one of twenty prerecorded fairy tales. The phone company charges $7 per story. Because of the prerecording of the stories, this bedtime service reduces the problems typically associated with the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 31. (p. 22)  Which of the following is a marketing implication that results from the heterogeneity of services? A.Services cannot be returned or resold B. Services cannot be patented C. Services cannot be inventoried D. Mass production of services is difficult E. All of the above are marketing implications resulting from the heterogeneity of services Difficulty: Easy 32. (p. 22)  Because of t he _____ of services, service producers find themselves playing a role as part of the product itself and an essential ingredient in the service experience for the consumer. A. Comparability B. Intangibility C. Heterogeneity D. Simultaneous production and consumption E. Perishability Difficulty: Easy 33. (p. 2)  Due to the _____ characteristic of services, customers can affect the transaction and how others perceive the transaction. A. Comparability B. Intangibility C. Heterogeneity D. Simultaneous production and consumption E. Perishability Difficulty: Easy 34. (p. 22)  The Offshore Sailing School in Jersey City, New Jersey offers a basic sailing course, which takes place in three days over two weekends, for $495. Students enrolled in the course attend classroom sessions that cover the theory and technology of sailing and receive hands-on sailing instructions in the water that introduces them to all fundamental sailing kills. Student participation in the Offshore Sailing School' s classroom sessions and hands-on sailing instructions illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 35. (p. 22)  For their wedding anniversary, Beth and Rick wanted to go skydiving. They enrolled in a skydiving class at the local airport at a cost of $260. After a 30-minute training course in which everything that was going to happen to them was carefully explained, Beth and Rick were sent up in an airplane with two skydiving experts.Each was placed in a harness arrangement with one of the experts and did what is called a tandem dive. With a tandem dive, Beth and Rick get to enjoy the experience without having to worry about when to open the parachute. The skydiving expert does that for them. This tandem jump illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Intangibility Difficulty: Easy 36. (p. 22)  Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?A. Services cannot be returned or resold B. Service quality depends on many uncontrollable factors C. Employees affect the service outcome D. Services cannot be readily displayed or communicated E. There is no sure knowledge that the service delivered matches what was planned and promoted Difficulty: Easy 37. (p. 22)  _____ refers to the fact that services cannot be saved, stored, resold or returned. A. Intangibility B. Heterogeneity C. Simultaneous production and consumption D. Perishability E. Incompatibility Difficulty: Easy 38. (p. 2)  In India weddings are timed to occur when the stars and planets are in certain positions, which are deemed lucky. In 2005, almost 15,000 couples in New Delhi had their wedding on December 25, the day astrologers announced would be the best day for a wedding. Wedding planners had to prepare all year for this one date instead of planning lots of weddings throughout the year. The service provided by the Indian wedding planners illustrates the _____ characteristic of services. A. Versatility B. Heterogeneity C. Simultaneous production and consumption D.Perishability E. Intangibility Difficulty: Easy 39. (p. 22)  An attorney who charges a client for a missed appointment is taking into account the _____ characteristic of services. A. Heterogeneity B. Simultaneous production and consumption C. Incomparability D. Perishability E. Intangibility Difficulty: Easy 40. (p. 22)  Bob Wilson owns and operates Flashdance Skating Rink. Last Monday afternoon, he had rented the rink out for a birthday party that was cancelled at the last minute due to a flu epidemic that had sickened three-fourths of the children who were invited.While Wilson kept the deposit, he did not get the skate rental fees or the snack food money he had anticipated from the rent al. Wilson lost money as a result of the _____ characteristic of services. A. Heterogeneity B. Simultaneous production and consumption C. Incomparability D. Perishability E. Intangibility Difficulty: Easy 41. (p. 20)  Which of the following is a marketing implication that results from the perishability of services? A. Service quality depends on many uncontrollable factors B. Employees affect the service outcome C. Synchronizing supply and demand is difficult D. Customers participate and affect the service outcomeE. Service delivery and customer satisfaction depend on employee actions Difficulty: Easy 42. (p. 23)  Which of the following is NOT an element of the traditional marketing mix? A. Production B. Place C. Product D. Price E. Promotion Difficulty: Easy 43. (p. 24)  In addition to the elements of the traditional marketing mix, the expanded mix for services includes:   A. Positioning, personalization and process B. People, physical evidence and process C. Personalization , procurement and people D. Profit, production and psychology E. People, partnerships and positioning Difficulty: Easy 44. (p. 4)  Which of the following is an example of the people element of an airline company's services marketing mix? A. Pilots B. Baggage handlers C. Customers D. Flight attendants E. All of the above Difficulty: Easy 45. (p. 24)  Andreason Removal Company removes asbestos from old houses and buildings. Which of the following is an example of the people element of services marketing mix? A. Federal inspectors who check behind Andreason's employees to make sure the job is done properly B. People in the community where it disposes of the asbestos C. Physicians who have studied the dangers of breathing asbestos D.People who hire the company to remove the asbestos from their property E. Suppliers who provide the uniforms and masks to protect Andreason's employees from the asbestos Difficulty: Easy 46. (p. 24)  When Alicia and Jordan dined at Formia Ristorante, a contemporary Italian restaurant in New Jersey, they both enjoyed Formia's coy, smart and embracing atmosphere. Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables. Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by servers.Vertical pink and white florid patterns emerge from old wainscoting. Finally, Formia's two-page menu offers guests a range of pasta, chicken, veal and seafood entrees, in addition to nightly specials that are handwritten and presented on large index cards. Alicia and Jordan experienced the _____ element of Formia Ristorante's services marketing mix. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 47. (p. 24)  Ruth recently visited a day care center that is convenient to her work. Ruth is thinking of letting the day care workers care for her infant son while she is at work.The first thing Ruth noticed when she wa lked in the door of the facility was the smell of urine. There was a dead plant in the window. Three babies were crying and no one was paying them any attention. Other children that Ruth could see looked listless. In this example, Ruth experienced the negative side of the _____ element of the day care center's services marketing mix. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 48. (p. 24)  Historically, the Japanese have had poor dental care. As part of their beauty regimen, the Japanese do have a habit of lightening and whitening their skin.Teethart has developed â€Å"tooth manicure† salons, which allow Japanese to match their teeth coloration to their skin. Each treatment takes place in a small booth, which contains an ergonomically-designed chair, muted lights and New Age-style music. The walls are painted calming shade of blues and greens. Teethart uses the _____ element of its service to reduce stress associated with dental proce dures. A. Product B. Production C. Process D. Place E. Physical evidence Difficulty: Easy 49. (p. 24)  Historically, the Japanese have had poor dental care.As part of their beauty regimen, the Japanese do have a habit of lightening and whitening their skin. Teethart has developed â€Å"tooth manicure† salons, which allow Japanese to match their teeth coloration to their skin. A personalized whitening mouthpiece is developed for each patient. The mouthpiece is placed around the teeth and a cleaning solution is added. The patient listens to soothing music and sits in a comfortable chair while his or her teeth are whitened. Monthly treatments in this spa-like environment reflect the _____ element of Teethart's service mix. A. Product B. Production C. Process D. Place E. PromotionDifficulty: Easy 50. (p. 24)  Yesterday, Mike went to the dentist for his 6-month check-up. Two weeks before he went to the dentist, he called the office to make an appointment. The day before his ch eck-up, the office's receptionist called him to confirm his appointment. When Mike arrived at the office, he checked in with the receptionist and then waited in the waiting room for 15 minutes, reading a magazine, before being greeted by the dental hygienist, who escorted him to an examination room. The dentist entered the room, greeted Mike, examined Mike's teeth, took a set of x-rays and asked the dental hygienist to clean Mike's teeth.When his teeth were cleaned, the hygienist told Mike he should return in 6 months for another check-up. Mike experienced the _____ element of the dental office's services marketing mix. A. Product B. Personalization C. Process D. Place E. Physical evidence Difficulty: Easy True / False Questions 51. (p. 6)  Corn, bricks and paper clips are three examples of tangible dominant products. TRUE Difficulty: Easy 52. (p. 5)  According to the concept of derived services, the value derived from physical goods is really the service provided by the good, n ot the good itself. TRUE Difficulty: Easy 53. (p. 0)  The development of services marketing concepts has been strongly influenced by professional services like doctors and attorneys. TRUE Difficulty: Easy 54. (p. 12)  Despite the importance of services and the bottom-line profit potential for services, consumers perceive that overall the quality of service they are receiving is declining. TRUE Difficulty: Easy 55. (p. 10)  The deregulation of industries has actually lessened the demand for services marketing skills. FALSE Difficulty: Easy 56. (p. 16)  Technology is creating a demand for ethnocentric services. FALSE Difficulty: Easy 57. (p. 7)  All businesses and organizations that operate on the Internet are essentially providing a service. TRUE Difficulty: Easy 58. (p. 22)  Because a product is tangible, it cannot be inventoried. FALSE Difficulty: Easy 59. (p. 22)  Because the production and consumption of services is simultaneous, the mass production of services is d ifficult. TRUE Difficulty: Easy 60. (p. 22)  A primary issue that marketers face in relation to service perishability is ensuring service quality over time. FALSE Difficulty: Easy 61. (p. 21)  Pricing is easier when marketing services than when marketing goods. FALSE Difficulty: Easy 62. p. 24)  The seven elements of the marketing mix for services are product, promotion, place, price, process, physical evidence and people. TRUE Difficulty: Easy Short Answer Questions 63. (p. 4)  What do deeds, processes and performances have in common? Those words together define what a service is. Difficulty: Moderate 64. (p. 4)  What do tax preparation services, law offices, dental practices and architects have in common? They are all industries classified as part of the service sector. Difficulty: Moderate 65. (p. 6)  What is the key determinant of whether a product is a good or a service? Its intangibility.Difficulty: Moderate 66. (p. 6)  Luke Rison has developed a great new massag e therapy that can completely alleviate the pain produced by the typical migraine headache. He wants to patent his massages. What is wrong with this plan? A massage is a service. Services are by definition intangible. Intangibles cannot be patented. Difficulty: Moderate 67. (p. 6)  Weight loss centers provide moral support and weight-loss aids to those who believe they need to diet. The centers often use before and after pictures of their most successful cases to overcome problems associated with which service characteristic?Intangibility. Difficulty: Moderate 68. (p. 20)  Keith overheard two women comparing the way the dog groomer clipped their poodles. One claimed the groomer did not cut the hair between her dog's toes as was advertised, but that everything else about the cut was perfect. The other groused that the groomer left the hair on her dog's tail too long, but at least the hair on his feet had been cut. Which characteristic of service were the two women discussing? Het erogeneous. Difficulty: Moderate 69. (p. 21, 22)  Briefly explain why it is impossible to mass produce a service.Services are typically produced and consumed at the same time. Difficulty: Moderate 70. (p. 22)  Imagine you own an ice skating rink that operates in Aspen, Colorado. What is your primary concern when considering service perishability? Your inability to create an inventory when demand for your service is low. Difficulty: Moderate 71. (p. 22)  Maria Kingsley is a fortune teller. She is concerned because today two of her clients missed their appointments to have her read their Tarot cards and she had plans for the money she would have earned. With which characteristic of services is Kingsley most concerned?Perishability. Difficulty: Moderate 72. (p. 24)  A service provider is studying other services to see how they achieve and maintain service quality. The service provider has looked at nurses, concierges, massage therapists and department store customer service rep resentatives. With which element of the services marketing mix is the service provider concerned? People. Difficulty: Moderate 73. (p. 24)  Which elements of the services marketing mix are influenced by the techniques used to recruit and train new employees as telemarketers? People and process. Difficulty: Moderate 74. (p. 4)  Which element of the services marketing mix is influenced by the health inspector's report that is prominently displayed in all restaurants? Physical evidence. Difficulty: Moderate 75. (p. 24)  Which elements of the services marketing mix is being used when the guy preparing pizzas in the front window of an Italian restaurant tosses the pizza dough in the air? People and process. Difficulty: Moderate 76. (p. 24)  An airline is concerned with whether its passengers are satisfied with how their luggage is handled before, during and after a flight. With which element of the services marketing mix is the airline concerned?Process. Difficulty: Moderate 77. (p. 16)  How are customers and employees responding to the proliferation of technology-based services? Technology is providing vehicles for delivering existing services in more accessible, convenient, productive ways. Technology facilitates basic customer service functions such as bill paying and order tracking. Technology also facilitates transactions by offering a direct vehicle for making purchases. Technology also gives customers access to a wealth of information. Through self-service technologies, customers can serve themselves more effectively.On the downside, customers worry about privacy and the confidentiality of their personal information. Customer technology readiness is also an issue with some customers who prefer to be laggards. With technology infusion, there is a loss of human interaction, which may be seen as a negative by both customers and employees. For employees, technology can provide tremendous support in making them more efficient and effective in delivering services. Customer relationship management and sales support software are broad categories of software that can aid front-line employees in providing better service.Employees can use the information available through technology to customize services and create greater customer satisfaction. Not all employees are eager to integrate technology into their work life either because they don't want to change or they don't see value in the new technology. Difficulty: Challenging 78. (p. 17)  What does it mean when someone says, â€Å"The Internet is a service†? All businesses and organizations that operate on the Internet are essentially providing services-whether they are giving information, performing basic, service functions or facilitating transactions.Thus, all the tools, concepts and strategies learned in studying services marketing have direct application to e-business. Although the Internet has changed how people do business and what offerings are possible, it is clear th at what customers still want is basic services. Difficulty: Challenging 79. (p. 20-22)  List the four characteristics of service and discuss how each would impact the marketing of a chain of fitness centers that is being started by six former Olympic athletes. Student answers will vary.They need to look at intangibility, heterogeneity, simultaneous production and consumption and perishability issues and relate each to its marketing implications listed in Table 1. 2. The following is a possible answer. Intangibility-If they develop some unique weight-training or aerobic exercise program, they cannot be patent it. Moreover, it could be easily copied by competitors. The service itself is difficult to promote because they can only show the results of using their fitness center.Pricing will also be complex because of the intangibility of service-people have to believe they are getting their money's worth. Heterogeneity-Employees must be carefully trained and even then inconsistency of service is a possibility, especially if an employee has to work overtime. There are many uncontrollable factors that determine the effectiveness of the fitness center, including the motivation level of the customers. There is no way the athletes can be sure customers are receiving the services exactly as they are being promoted-what if an aerobics instructor is sick.Simultaneous production and consumption-Patrons who sign up but don't attend miss the benefits of the program as do patrons who talk others into boycotting instructors who require a full commitment. Employees who are not committed to fitness and miss exercise classes also can cause problems. Perishability-Fluctuating attendance in terms of time of day and day of week will make it difficult to provide the service. If members are not there at the time the class is offered, that class cannot be resold. Difficulty: Challenging 80. (p. 24, 25)  Stakeholders are defined as all the people who have an interest in the success o r failure of a firm.With this definition in mind, comment on the following statement: â€Å"All stakeholders are a part of the people element of the services marketing mix†. People who would have an interest in the success or failure of an organization would include its employees, suppliers, stockholders, distributors, legislators and government officials, consumer advocates and people in the community. The people element includes all human actors who play a part in service delivery. Therefore, the two terms are not typically synonymous. The people element of a service is limited to employees and customers. Difficulty: Challenging

Chocolate Pursuasive

Eating chocolate is one of my favorite past times. Just sitting anywhere and eating M&M's makes my life more enjoyable and I believe that It can have the same effect for everyone else. Thesis: Chocolate offers to the world physical and emotional benefits, as long as moderation is observed. Transition: Eating chocolate benefits your health, it has flavors, and it helps people emotionally 1.Chocolate has health benefits. A. Antioxidant . Cleveland Clan states, â€Å"Antioxidants help reduce damage done by free radicals that are formed by normal bodily processes†. 2. Free radicals (unstable oxygen from creation of TAP) causing damage: aging. 3. Stronger than Volt C and E (as AAA) Transition: B. Flavor 1 . Lowers blood pressure, which improves blood flow 2. Helps lower cholesterol 3. Helps reduce the risk of heart disease C. Benefits for the brain and heart 1 .The New York Times reports that In a study conducted In Barcelona, Spain on he benefits of chocolate skim milk over regula r skim milk, â€Å"participant had significantly higher levels of good HAD cholesterol. † Internal Summary: The health benefits of chocolate are also complimented by its well known emotional effects. D. Emotional benefits a. Comfort food l. Health. Com â€Å"contains atrophy -> serotonin, which helps elevate mood and Is major player In anti-depressants. † II. Releases endorphins, feeling of happy b.Study by Journal Appetite (1996) ii. Women asked to eat choc bar and rate one hour later ;v. Although felt guilt Tort ten calories, conclude women Tell netter rater eating conflate. Conclusion: Chocolate is a great benefactor if given the chance. Its health and emotional benefits can clearly boost the life of an individual. Last Thought: give chocolate a chance. It's sweet and most importantly its still a vegetable. As your guide I hope you do eat some chocolate after this, but take care not to overeat.

Personal Perspective on Ethics Essays

Personal Perspective on Ethics Essays Personal Perspective on Ethics Paper Personal Perspective on Ethics Paper Ethics Is a very complex web of what is right and wrong as a route to living life In our own Justifiable terms. When I think about what ethics means to me, I do not really consider government regulations, religious beliefs, or social norms. I dont consider government regulations in the sense that I have grown up to be shaped by them but now as a cognizant being I can realize that I do not agree with a significant proportion of them and do not hold complete faith in the system. I am not religious and although I have attended church services and taken some theology courses I do to feel the need for its teachings to guide me at this point. Social norms, well, I feel that this is obviously self-explanatory, but if you dont know me all that well, then lets just say that I see a lot of negative Influences on our society. I cannot say that the systems stated earner have not shaped my beliefs but knowledge has guided me to pick and choose what I believe is sensible and just. How do I make decisions about what is right or wrong? Well, I take previous experiences and judge from that point. I make moral and ethical decisions based on knowledge I gained in an ethics course of unman nature: sentient beings are not means to an end but an end In and of themselves, to treat them as anything else is to treat them as something other than what they are. I think many things can be Judged ethically by the outcomes they (would) produce. These are the basis of how our social systems were founded. It Is the outcomes, or possible outcomes, that allow us to understand what Is ethical. That is how we decide whether to act. Putting ourselves in the situation we are encountering can allow us to understand our feelings about the matter. At which mint our feelings can guide us on the path of right and wrong. I Judge right and wrong by what I believe Is good and bad from previous life experiences; and all of It Is completely subjective. Dictionary. Com states that ethics Is that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. This is the way I think of ethics, as right and wrong, good and bad, as a personal system of beliefs. I feel that it Is simply being a DOD person, a humanitarian. I think, unless psychologically unstable, that people know what is right and wrong from the outcomes produced. I believe ethics is a moral code, which is to say that I feel everyone should help each other, to not harm one another. And to help ourselves by helping those around us. Although. I do make opinions about people based on my personal morals and ethics, I can also understand that I take my personal beliefs to a certain extreme and cannot expect people to adhere to them all. It is a pyramid of guidance, in which not being at the pop doesnt mean that a person Is not ethical. Therefore unless they are doing something unjust, I do not look down on people for not doing all the things that meet the type of person I strive to be. This is a hard question because I doubt I can every fully explain my perspective on ethics. So I will keep it simple, while unfortunately leaving too many gaps, My personal view of ethics Is to understand what Is moral, fair, and Just and to strive to be that person everyday even though It will unlikely ever be obtained. I feel like I should delete this and start over but I know.

Metropolis# essays

Metropolis# essays How is the tension between individual and community identified or addressed in representations of the modern American City? Choose one or two texts. In American cities today, community does not appear to be an important aspect of everyday life. As society has changed, so too has the emphasis that we put upon the sense of community and interaction. In todays Manhattan, there is a preconception that the city cannot provide community for its inhabitants. It is seen as a cold and hostile city, where each person must fend for his/herself. The only community within the city that we see represented in film, literature and television are bleak interpretations, where those in need, danger or merely lonely come together to make up a new community that offers a way out of the loneliness. They are largely the poorer districts of the city, and nearly always have problems with drug addiction. This essay will explore this idea in great detail, and draw conclusions from the evidence of a lack of a positive image of community in New York City. In recent years, more and more films have been made that depict New York in this way. In particular, Herbert Selby Jnr has written two very useful books in this area, Last Exit to Brooklyn, and Requiem for a Dream. Both have been made into feature films. The films construct a beneficial representation of the community within the novels, as they allow the audience to see what kind of place he is creating in his stories. Whilst a novel allows the reader to create place he is creating in his stories. Whilst a novel allows the reader to create an image in his/her own psyche, in order to look at the form of unity and the creation of community that this essay is discussing, celluloid images show us one clear image, which we can then work with. As Selby himself composed the screenplays of the films, we can see exactly the images that he wanted to ...

How would you account fro the rise of fidel castro Essay

How would you account fro the rise of fidel castro - Essay Example Fulgencio Batista’s government which seized power illegally in 1952 was corrupt and unstable. This form of writing pieces together what might have driven Fidel Castro’s rise to power at the age of 30.Fidel Castro introduced the first communist state in the western hemisphere after a successful overthrow of Fulgencio’s government in 1959 and ruled for almost five decades with great performance in plummeting illiteracy, engraving out racism and improving public health though condemned for depriving economic and political freedoms. Fidel Castro who interestingly came to power with an intention of fighting oppression, injustice, corruption and poverty finally became the oppressor after realizing that only revolution could help Cubans. â€Å"Bio. True Story† explains that Fidel was born in 1926 in the eastern Cuba before studying law at the University of Havanna where he got into student politics (1-2). His intelligence, political savvy and being a good orator earned him a place as a student leader and later joined a political system that was opposed to Batista. His attempt to go for peaceful political change was unsuccessful and being an idealist, he believed that the populace would gather behind him to overthrow the then leader, Batista. Castro initially attacked the Moncada military barracks with only 100 followers using inferior weapons (Eldridge Web). Interestingly, Fidel Castro even prepared a revolutionary address which he expected to be broadcasted on the radio stations then give weapons to people and win Santiago. However, inadequate experience of the revolutionaries failed the mission. The failure was followed by brutal overreaction of the army killing innocent civilians and later led to Castro being put on trial and imprisoned for 15 years in Isle Pines (â€Å"Bio.True Story† 1-6). Although in prison, Castro still used his oratory prowess to make outstanding speech and ensured they were printed and circulated during his trial. Fortunately, the violent response to the attempted revolution by the army and the reaction by the Catholic Church to the army’s response made him respectable and a great hero. In 1955, Batista declared a general amnesty for all political prisoners prompting the release of Fidel, his brother Raul who went to Mexico and formed the 26th of July Movement where he officially announced that they would invade and overthrow Batista (â€Å"Bio.True Story† 2-5). On December 1956, he landed with his team in eastern Cuba where they prepared for a night march while sleeping in a cane but they were betrayed by a guide. They were then ambushed and badly tortured and butchered but still Castro survived and he continued gathering and recruiting his army. They invaded small town army posts and the army expeditions in the mountains making soldiers to refuse marching at the head of the column. He divided his army into various columns headed by numerous commanders as more people wer e recruited in the revolution. They established base camps and resembled small cities with hospitals, schools and hydroelectric station and a rebel newspaper, El Cubano Libre was published as well as telephone lines connecting several revolutionary columns (â€Å"Bio.True Story† 2-4). â€Å"Bio. True Story† explains that Fidel’

Chivalry among men in the novel Essay Example | Topics and Well Written Essays - 2000 words

Chivalry among men in the novel - Essay Example Despite their difference in origin, the two terms referred so much to a similar class of soldiers with similar ideals in proper behavior and conduct that the terms can now be used almost interchangeably. However, the word ‘chivalry’ still works to connote more of the honor code that was held among these fighters, such as the duty to uphold one’s honor regardless of the cost and the charge to protect a woman’s honor to an even greater extent. The Catholic Encyclopedia offers the most complete definition of what the word came to mean by the time Dumas wrote his novel: â€Å"Chivalry †¦ as an institution is to be considered from three points of view: the military, the social, and the religious† (Moeller, 2006). The ideals contained in these three areas can be traced throughout Alexandre Dumas’ novel The Three Musketeers through the characters of D’Artagnan, Athos, Porthos and Aramis. At the very beginning of the novel, the concept of chivalry is introduced as a principle part of D’Artagnan’s upbringing as the reader is given a glimpse into the young man’s leave-taking of his parents. His father advises him, â€Å"At Court, if you ever go to Court, ... be honest and above board with everyone. Always remember your rank and carry on the tradition of good behaviour which your family has been true to for the past five hundred years. †¦ Stand no nonsense from anyone but the King and the Cardinal. Remember, nowadays it’s only by personal courage that a man can get on in the world† (Dumas, 1982, p. 29). This speech sets the tone very early on by which D’Artagnan’s life is to be characterized. In all of his actions, he is expected to be truthful, honest, above board and courageous, repaying every insult given him with immediate and swift retaliation. It also becomes apparent during this speech that D’Artagnan i s indeed of an ancestral line capable of attaining knighthood and is